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Research papers

The globalisation of innovation

In recent years there has been much discussion about the globalisation of markets which has resulted from a number of developments in consumption patterns, in supply, in technical progress and the process of competition which greatly influences the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Justus Veeneklaas
Company: Philips International
June 15, 1988
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Citation

Veeneklaas, J. (1988a, June 15). The globalisation of innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-globalisation-of-innovation


Research papers

The next decade

The world is quickly becoming smaller, local market conditions are shifting into the background, international marketing issues demand increased attention. Technology and the communications revolution can cause frontiers to disappear: competition is...

Catalogue: ESOMAR Congress 1987
Author: Justus Veeneklaas
Company: Philips International
September 1, 1987
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Citation

Veeneklaas, J. (1987a, September 01). The next decade . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-next-decade-